InetUSA, Print Specialists
For the past decade, print marketing and direct mail have been predicted to quickly die off because online marketing has gotten all the attention in recent years. The truth is that all the predictions of doom have proven to be dead wrong. In fact, print and direct mail marketing is now more valuable than ever – in part because everything online looks similar and because it’s so hard to stand out and make a positive and lasting impression in a small 6″ x ½” banner or an intrusive popup box.
The more personal and direct feeling of mail and print media has a far greater potential to make a lasting impression partly because it’s very easy to forget to throw away a piece of printed material. Therefore that second, third and fourth glance a piece of printed media usually gets is another chance to make the critical impression you’re hoping for. Also, your postal mailbox doesn’t have spam filters!
More importantly, there’s some great statistical data that explains the recent surge in the use of print media. That’s because it’s proven to be more effective with younger people. They are found to be substantially more aware of a direct mail message than people in older generations and they are often the target demographic for most marketers.
In reality, inetUSA believes that there actually is definitely a “Best Way” to grow your business and build awareness for your brand. The ideal approach is via a well-tailored program of integrated marketing techniques, combining both online and offline strategies and such programs should always be designed from the beginning to complement each other.
(click on the images above to see them up close)
The Marketing Managers
InetUSA is a holistic marketing approach that will integrate our Print and other services into your company to maximize your marketing potential.